Asia Specials

Raise your hand if you’ve produced any eBooks, case studies, surveys, reports, webinars, user guides, whitepaper, videos, infographics, in-depth research studies or articles in the past 3 months. Now raise your hand again if your eyes hurt when you saw the ROI, and thought to yourself that you’ve wasted all that time despite your flawlessly-executed hard work. What did you miss? What should you have done? The brutal fact is that the majority of the content published on the internet is simply ignored and receives very few shares and links…

http://en.prnasia.com/story/119912-0.shtml I do my grocery shopping online, and when I do I always get the same American red apples delivered. I’ve probably bought them every week for the last six months. But the last time they arrived, they were battered, bruised and spongy. I hate soft, grainy apples so even though statistically they’ve been exactly what I wanted 98% of the time, I’m considering not buying them again. As press release editors, as with consumers, the expectations we have can make us complacent, so the good experiences – be it…

PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news across Asia-Pacific from the research team    Hong Kong      Hong Kong Economic Journal @HKEJGROUP Ms. Miu Lau joined as Reporter (Supplement)     Indonesia      Thomson Reuters – Jakarta Bureau @Reuters Mr. John Chalmers replaced Mr. Jonathan Thatcher as Bureau Chief   Malaysia       Johor Times @JohorTimes  Mr. Zulkifly Ali joined as Online…

The world is a big place, but with every passing year, it feels a little smaller. Thanks to e-commerce, goods can be sold anywhere. Search engines allow people to find you halfway around the world, and a bit of cultural immersion is possible through social media. Today’s brands must have a strategy in place for communicating their message across different geographies. In the APAC region, many corporates distribute their news releases globally or within the region through PR Newswire’s solutions and services in order to increase their exposure, expand their media…

[caption id="attachment_3105" align="aligncenter" width="320"] Image courtesy of winnond at FreeDigitalPhotos.net[/caption] Google has recently earned the top spot among the 2014 Global Corporate Social Responsibility (CSR) rankings. This is the fourth year in a row that the search engine giant has earned the best CSR reputation, on the heels of the firm adopting the famous “Don’t be evil” tagline for more than a decade. The ranking regularly measures public opinion about a company based on the public’s emotional and rational responses to the company’s messaging. The emotional measurement considered four indicators: good…