Asia Specials

PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news across Asia-Pacific from the research team.   Hong Kong      Metro Daily (Hong Kong) Mr. Alan Ng left as Assistant Chief Editor – Supplement Lifestyle Mr. Jeff Lee left as Chief Editor Ms. Cherlie Chan replaced Ms. Jessie Tam as Editor (Supplement)     Indonesia     Bisnis.com @Bisniscom Mr. Bayu Widagdo joined as Online Editor   …

PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news across Asia-Pacific from the research team.   Malaysia       Berita Minggu @bharianmy Ms. Norhayati Said left as Executive Editor   Singapore        Prestige Singapore @Prestige_SG Ms. Genevieve Jiang  replace Mr. Dylan Boey as Managing Editor   South Korea     ET News Internet   Ms. Hye-Young Song replaced Ms. Se-Hee Hahn as Reporter Ms. Seon-Ki Lee…

Release link:  http://en.prnasia.com/story/119060-0.shtml Press releases that are chosen for the Content We Love blog are chosen from a number of quality candidates because they shine brighter than their counterparts. In a way, the ideas behind each press release is like “star matter” floating in a nebula somewhere in outer space. [caption id="attachment_2989" align="aligncenter" width="179"] Two Objects Dominating the Night Sky[/caption] Writing a press release is similar to how a star forms When the press release writing process begins, the writer’s thoughts become the building blocks and focus creates the “gravity”…

The 2015 Boao Forum for Asia (BFA), with the theme “Asia’s New Future: Towards a Community of Common Destiny”, was held in Boao, Hainan province on March 26-29. Finance.huanqiu.com and the People’s Daily joined hands in launching a Chinese column entitled “Boao in the eyes of enterprise leaders” (企业领袖看博鳌), authored by Chinese firms that are leading in overseas expansion and their comments after attending Boao Forum. This article translated from “在亚洲，企业不能只用英语讲” is authored by Chen Yujie, PR Newswire’s senior vice president of the Asia-Pacific Region.     A giant dragon made up of chips…

Ads that play on women’s fears have long had their place in advertising history, and while we think the era of ridiculously sexist vintage ads are over,  sometimes they reincarnate in “subtler” forms such as in NIVEA Singapore’s deodorant ad where the video showed a woman facing disapproval by members of the public because of her darker arm pits, and positioned Nivea’s deodorant as the solution to this “social stigma”. This video was pulled after a few days facing outrage from AWARE Singapore and netizens. For marketers, there are two…