Asia Specials

PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news across Asia-Pacific.     Cambodia    Phnom Penh Post @phnompenhpost Mr. David Boyle left as Managing Editor Mr. Seth Meixner left as Group Editor-in-Chief Mr. Jeremy Mullins left as Reporter Ms. Tracey Shelton left as Photo Editor Mr. Chad Williams joined as Editor-in-Chief Mr. Joseph Freeman joined as National News Editor Mr. Stuart White joined as National Assignment Editor Mr. Daniel de Carteret joined…

How can a brand stand out nowadays? To set your brand above the rest, create emotional associations that resonate in your audiences.  What this means in non-jargon speak is asking the question: what is important to my audience and how do I align my brand and strategies so that it mirrors this? Many companies have manifested this with their corporate social responsibility (CSR) practices or by creating shared value, not only as a calculated business move, but also in recognition that as businesses are interdependent on the local population, it…

PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news across Asia-Pacific from the research team. Hong Kong      Beauty Exchange (@beautyexchange): Ms Cynthia joined as Editor. Ms Alice joined as Editor. Ms Loksin joined as Editor. Ms Ally joined as Editor. Ms Dion joined as Editor.         Campaign.Jobs Asia  (@CampaignAsia): Mr. Matthew Miller replaced Mr. Benjamin Li as the Online Editor.        Hong Kong I.T News: Mr. Douglas Chan…

The healthcare industry in Asia is predicted to reach USD 2.21 trillion in 2018. Given the potential and the stakes involved, marketers need to pay close attention and adapt to changes in the industry by simplifying and digitally communicating niche and highly specialized information to patients. To practice what we preach, here are three simple ways to start rethinking your healthcare strategy digitally:   1. Go Visual: In order for healthcare professionals to convey highly specialized information to consumers, multimedia and visual tools specifically, are the key to health literacy.…

According to an Oxford Economics study commissioned by Amadeus: Shaping the Future of Travel, they predict that Asia-Pacific’s overnight visitor flows will nearly double the rate of that in 2002-2012 and that Asia will drive future growth in business travel. [caption id="attachment_1568" align="aligncenter" width="797"] Source: Oxford Economics report commissioned by Amadeus:Shaping the Future of Travel[/caption] With such compelling data, is your branded content being seen or discovered by travelers? One of the most important channels that marketers should not overlook is “search.” Bronwyn White, director of MyTravelResearch.com, at the EyeforTravel…