Asia Specials

On a daily basis, I am constantly inundated with lots of information through my inbox and I am a victim of someone that signs up to a number of newsletters and promotional materials. However with that in mind, I am less inclined to give out my email since I end up deleting most of the content I receive. I’m sure I am among millions of people that have this problem and because of this, it is ever so important in this world that we live in, that businesses provide relevant…

I must confess that nowadays it is a rare event indeed should I pick up a printed magazine or newspaper. Everything is online and easily accessible via a mobile phone or tablet, and these occupy enough space in my handbag that I do not even want to pack an additional lipstick, not to mention anything bigger than that! There is one occasion though when I usually have one or more items of reading material with me, and that is when I travel. Because I do not have a connection on…

Any company can become a media company, and any individual can become a publisher. In an era where there are abundant channels and tools to create, publish, distribute and re-use content, we as individuals are no doubt part of the reason why brands and businesses are pushed to publish media-quality content to engage us. We consume content not only from traditional media, but also from businesses and people. Every company is catching up with (or even better, embracing) digital channels, fueling online avenues with branded content, trying to maximize their…

As the second half of the year draws nearer, it is time to review what we have done so far and to reflect on how to utilize the rest of 2013. This is especially true for public affairs and corporate communications professionals, they have to tackling important issues timely without losing sight of the strategic goals such as forming partnerships, strengthening relationships and building trust which takes time. Balancing the two and be able to measure results are common challenges. To succeed in public affairs in this ever-changing business, financial…

Around the world, companies are embracing sustainability like never before, and the issue of corporate social responsibility is now included in policy debates and on corporate agendas. While organizations are strategizing and implementing their sustainability policies, the media, investors, and the general public are already demanding higher transparency and accountability from organizations on issues such as organizational governance, human rights, labor practices, the environment, fair operating practices, consumer issues, and community involvement. Every year PR Newswire helps numerous public companies to distribute their news and engage with their stakeholders. We…