Content PR & Marketing

South Korea, Nigeria and the United States, perched on different continents and more than 10,000 km away from each other, could be closer than you think as they are brought together in this story presented by Visa on its sponsorship of three Nigerian female sprinters-turned-bobsledders participating in the Winter Games this February Worldwide TOP Partner Visa has recently announced the addition of the Nigerian Women’s bobsled team to its Team Visa for the upcoming Olympic Winter Games which is set to take place in February 2018 at Pyeongchang, South Korea.…

The good news is that we’ll be seeing more conspiracy theory posts from crazy Uncle Stan, and of course, we cannot forget that seemingly unending stream of baby photos from that friend of yours you haven’t seen in six years. While at the same time, we may not be getting so many feeds from news sites, even if we have intentionally subscribed to them. OK, so that is not entirely true, but Facebook’s new algorithm changes suggests that their new focus, or rather, their re-focus, is back onto posts from…

A look back at 2017 As we proceed towards the new year, I thought it appropriate, if somewhat late, to do a lookback at China in 2017. This is definitely not an exhaustive list, rather a random selection of news items that have stuck in my hazy, post-Christmas, pre-New Year brain. New buildings and new toilets The Chinese government has made a push in recent months to address domestic health and safety issues. Much has been reported on China’s drive to install better toilets across the nation. While mundane to…

You meet somebody that catches your eye. It could be their smile, their style, or their personality; you may even be attracted to their conviction and passion for something. You ask for their number. You text them that night (because calling at this stage is kind of lame), you flirt and get to know each other. Is this person a wacko? Does s/he fit my values? First, a coffee date, then a dinner. A movie. Over time, along with consistent and quality effort, you are in a committed relationship and…

Not every company has the budget to invest a fortune on advertising and marketing. Startups, those with cashflow issues or just business who want to take a cautious approach may benefit from a low-budget approach. While it may be hard to believe it in our relentlessly mercantile modern marketplace, free and cheap methods of advertising above and beyond tightening up your SEO do exist. They cost little more than your time, and while most lack much in the way of impact, they can easily draw enough attention to get your…