Content PR & Marketing

  Press releases do not get enough credit on what it can do for businesses. It provides the latest news and information to the relevant audience, as long as it is done the correct way. According to PR Newswire’s Web analytics, the press releases on PRNewswire.com were read almost 42 million times in 2012. So, we are happy to say press releases still matter, however with the fierce competition for attention everywhere, it is vital to produce high value and useful content and understand the desired outcomes businesses would like…

A few months back, I wrote a blog about How Effective Is Video For Your Business? To take it further, we reached out to a group of marketing and communications professionals and invited them to participate in our Video Marketing in Asia survey. Well, the results are in and according to the survey, the majority (81%) of the respondents agree that video is an effective marketing tool. Marketers are taking notice that video is a powerful tool to engage with their audience in ways that can only be explained effectively…

Earlier this month, PR Newswire was invited to speak at the KL Social Media Event which was held at Marche, The Curve Damansara, Malaysia on 21st September. Yitung Liw, our Business Development Manager was the first speaker, his presentation on “Global Content Marketing’ caught much attention during and after his session. [caption id="attachment_1233" align="aligncenter" width="500"] Yitung Liw from PR Newswire’s Malaysia office, speaking at KL Social Media event.[/caption] Yitung talked about how brands leveraged PR Newswire’s global network of media and influencers, citing client examples including Porsche, LG, Pandora, Wynn, Johnnie Walker…

On a daily basis, I am constantly inundated with lots of information through my inbox and I am a victim of someone that signs up to a number of newsletters and promotional materials. However with that in mind, I am less inclined to give out my email since I end up deleting most of the content I receive. I’m sure I am among millions of people that have this problem and because of this, it is ever so important in this world that we live in, that businesses provide relevant…

I must confess that nowadays it is a rare event indeed should I pick up a printed magazine or newspaper. Everything is online and easily accessible via a mobile phone or tablet, and these occupy enough space in my handbag that I do not even want to pack an additional lipstick, not to mention anything bigger than that! There is one occasion though when I usually have one or more items of reading material with me, and that is when I travel. Because I do not have a connection on…