Media Relations

Recently I came across an interesting little write-up that was shared within PR Newswire internal resource centre (which we called HUB) and think that the article contains useful tips that would probably be of interest to many of us, especially if you have PR and corporate communications responsibilities for the UK market.  Even if you have nothing to do with this European market, the tips that are shared in the article could very well apply to your region.  Andrew Woodall who is the author of this write up is the Manager of editorial and multimedia news release teams at PR Newswire…

PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news across Asia-Pacific from the research team.   Indonesia         Harian Umum Independen Singgalang: (@KoranSinggalang) Mr. Khairul Jasmi  (@khairul_jasmi) joined as Editor-In-Chief.         Freemagz.com (@freemagz): Mr. Agapitus Riantinus joined as Website Editor.       Menit.tv  (@menitv): Mr. Zaman joined as website Editor.   Malaysia       Selangor Kini(@MediaSelangorku): Ms. Fazallah Pita joined as Editor-in-Chief.       BorneoColours.com: Mr. Fred Tom Bonius joined…

PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news across Asia-Pacific from the research team.   Hong Kong    Fundsupermart.com (@fundsupermart): Ms. Coco Cheung  has joined as Assistant Manager, Investment Marketing.   iGP Insights: Mr. Keith Hong has joined as Editor.   Indonesia Female Radio (@979femaleradio): Mr. Bambang Parikesit replaced Mr. Imansyah as General Manager.   Malaysia FZ.com (@fzdotcom): Mr. Azlan Jamali has joined as Web Editor.   The Medical…

Brands spend a lot of time and resources creating news and branded content, surprisingly some of these news-worthy content are just sitting on their websites. Of course not all news are suitable for wider distribution, that is why you have to plan and strategize what goes further than your owned channels, and what doesn’t. That’s a topic for another blog post, but if you do want to distribute your news, what should you be considering? 1. Surfacing content in a sea of information With a growing number of social media…

The below article was originally published by Sarah Skerik  on our sister blog “Beyond PR” on 16 Jan 2014. Learn how creative PR can be and how PR Newswire help to target global English media! ——– Orchestrating a successful newsjack (a term coined by David Meerman Scott to describe the practice of responding quickly to a developing situation and inserting your brand’s voice into the ensuing media coverage) can seem daunting, but in reality, all it takes is one person who is paying attention and is willing to get creative with…