Online Influence

A: There have been many discussions over recent years about the death of the press release, and while I’ll be the first to admit that the press release has evolved during this time, it certainly hasn’t died. The press release is indeed alive and kicking, and if you are one of the few who truly believe that your organisation can live without sending press releases, here’s what you’re missing:   1. Press Releases can be the Foundation of Your Content Marketing Content marketing is about driving profitable consumer actions. In…

In China, television is king. China may be king of the printed word, and China may have the largest internet population in the world, but it is television that sits at the head of the table. And, as highlighted in my last post, with China having the third largest advertising market in the world, television and its traditional friends play an all-important role in the burgeoning media landscape. Money aside, traditional media also remain the most trusted sources of information. Of course, this is shifting for some demographics, but not…

  This week, I’ve decided to take a break from storytelling and content marketing and bring you something a little different: The Inbound Marketing Funnel. Created by First10 and Smart Insights, my #Infographic of the Week highlights the five steps of inbound marketing – plan, reach, act, convert and engage. For those who don’t know much about inbound marketing, it’s essentially the opposite of outbound marketing. Outbound marketing is about cold calls and trying to get your foot in the door in the hope of making your target like you,…

  So my search for infographics continues, and while I’m taking a break from content marketing this week, I am visiting my old friend, storytelling. I love the whole concept of storytelling. Stories are what dreams are made of, and just like I remember sitting glued to the TV when Jackanory came on, you too can win over your audience if you know who they are and what they aspire to achieve. With that in mind, my #Infographic of the Week is all about telling your company’s story, and how…

  As the world’s third largest advertising market, traditional media continue to play the all-important role in a burgeoning Chinese media landscape, and despite considerable growth in online news sources and communities, traditional media remain the most trusted sources of information. As a result, any marketing and communications strategies should look to include this vital set of media (this particular post will focus on print media, but look out for my next post on the TV kingpins). The World’s Largest Newspaper Market China has over 4,500 publishers and is the world’s…