Press Release Writing

As we entered the fourth quarter of the year, press releases on brands winning accolades began pouring in. While awards can be handed out throughout the year, a majority of them are doled out in the later months. Nominations are usually required a few months in advance to give the judges enough time to weigh in on the qualities of the nominees. Therefore, the months of September, October, November, and December typically see a larger wave of industry awards. In October, some of the major accolades handed out in the…

September was back-to-school season, and it brought a slew of press releases with an educational bent. But education has changed drastically these last few years. This wouldn’t be a blog about education press releases in the 2020s without mentioning COVID-19. Despite the uncertainties, educational software producers and institutions have found growth opportunities in their field> despite this annoying reality. Education technology (edtech) is an industry that was steadily growing before the COVID-19 outbreak. Now, it’s set to explode, in a good way. According to a report from Government Technology, the ed-tech market is looking to hit a value of US 285.2 billion dollar mark by 2027, increasing the need for PR professionals in the…

In August, PR Newswire saw a huge increase in the volume of investment-related press releases – a 78% increase as compared to the previous peak in May.   This spike in August is partially attributed to the rise in the number of earnings releases by companies in the Q3 earnings season. Rounding up the top 4 topics of press releases distributed (in terms of volume) in August are Carbon Neutrality & ESG, AI and Travel. [caption id="" align="aligncenter" width="631"] Source: PR Newswire[/caption] For this month’s edition of From The Editor’s Desk,…