Tools & Tactics

Take a look at the below article that was originally published by Sarah Skerik on our sister blog “Beyond PR” on 26 Mar 2014. Sarah makes a clearer distinction between PR and content marketing, and how there are opportunities between PR pros and marketers, in taking important tactics from each other to improve their campaigns and not work in silos. ____ [caption id="attachment_1466" align="aligncenter" width="500"] Source: InPowered & Nielsen[/caption] According to a recent study sponsored by InPowered and conducted by Nielsen, content marketing is 88% less effective than public relations, due in large part to…

Brands spend a lot of time and resources creating news and branded content, surprisingly some of these news-worthy content are just sitting on their websites. Of course not all news are suitable for wider distribution, that is why you have to plan and strategize what goes further than your owned channels, and what doesn’t. That’s a topic for another blog post, but if you do want to distribute your news, what should you be considering? 1. Surfacing content in a sea of information With a growing number of social media…

The below article was originally published by Sarah Skerik  on our sister blog “Beyond PR” on 16 Jan 2014. Learn how creative PR can be and how PR Newswire help to target global English media! ——– Orchestrating a successful newsjack (a term coined by David Meerman Scott to describe the practice of responding quickly to a developing situation and inserting your brand’s voice into the ensuing media coverage) can seem daunting, but in reality, all it takes is one person who is paying attention and is willing to get creative with…

Lydia Lu, Asia Communication VP, Honeywell, shared Honeywell’s best practices of corporate communication at the PR Newswire 2013 New Communication Annual Summit. Her presentation inspired B2B communication professionals who were present at the event. [caption id="" align="alignleft" width="230"] Lydia Lu, Asia Communication VP, Honeywell at the PR Newswire 2013 New Communication Annual Summit.[/caption] Lydia started the presentation by providing an overview of Honeywell. In hotel rooms, one can often see the Honeywell’s name on the room’s thermostat. When Honeywell started its business, the company focused only on temperature and automation…

How do you get the most out of your news release distribution with social media reach? I recently attended an event from the Interactive Advertising Bureau Singapore, and got a chance to learn some of the new development from Twitter especially for this region after its IPO. Hosted by Ken Mandel, Managing Director of Hootsuite APAC and Shailesh Rao, VP – Asia Pacific, Latin America & Emerging Markets Twitter, they shared some great tips for marketers and PR professionals on how to better utilize social networks, and integrate them to the…