Tools & Tactics

I have been looking for insights for a session that I will be hosting at the SES Singapore Conference, I want to prepare myself with one particular question I usually get at industry events and client meetings: Can you name a few Asian brands who have promoted themselves well? It is a difficult question to answer – not that I want to be diplomatic, but because some Asian brands are doing better in one area than the other in terms of communications, marketing, branding and more; and because of the heterogeneous media landscape and market…

An Interview with Ben Veechai  (Regional Director, International Marketing, UBM Asia) As marketers, we strive to learn more all the time – learn more about the customers, the latest technology, our competitors, the macro-economy, our business & new products, and so much more. One of the things I enjoy as the marketer for PR Newswire is that I get to know and meet communications professionals from all types of industries, and I thought it would be useful if I can ask them to share their secret source of marketing, so we…

  Press releases do not get enough credit on what it can do for businesses. It provides the latest news and information to the relevant audience, as long as it is done the correct way. According to PR Newswire’s Web analytics, the press releases on PRNewswire.com were read almost 42 million times in 2012. So, we are happy to say press releases still matter, however with the fierce competition for attention everywhere, it is vital to produce high value and useful content and understand the desired outcomes businesses would like…

The below article was originally published by Bradley Smith on the “Building Shareholder Confidence” blog on 28 Aug 2013. Even if you’re not working for a public company, Forbes’s article will tell you why “press releases still matter, but not for the reasons you think” from a public relations & SEO perspective. ———— Wow. It’s always nice to be surprised with good news – and I certainly consider the Forbes article “The Press Release Revolution: A Wire Services Comparison Test” as “good news.” [caption id="attachment_1152" align="aligncenter" width="500"] Forbes: The Press Release…

SEO (Search Engine Optimization) is gaining increasing importance for PR professionals and those who seek to maximize a brand’s online visibility. Besides having a SEO-friendly website structure, creating and populating quality online content – what we practice in PR, is also critical for SEO. Based on Cheryl Conner’s The 15 Steps To ‘Power SEO’ (PR Is The New SEO) on Forbes.com, we created this inforgraphic to provide a quick step-by-step guide on some of the useful tactics you could practice to power SEO. [caption id="attachment_970" align="aligncenter" width="600"] Click on the…