Tools & Tactics

Our team came up with a tactical guide for formatting press releases, we created this anatomy of a press release infographic with insights from press release results and search engine optimization professionals. From adding a catchy headline, to incorporating visuals and quotes, this is all explained in the diagram to help you draw readers to your press release. [caption id="attachment_964" align="aligncenter" width="734"] Click on the infographic to view the whole two-page guide.[/caption] Joanna Yip is the Marketing Communications Manager for PR Newswire.

  Imagine Google as a beautiful girl. You want to win her heart, so you shower her with attention and ply her with gifts in hopes that she will ignore her other suitors and pick you. But things go wrong. You grow obsessed, appearing at her door in the middle of the night with a brain surgeon after she complained earlier of a slight headache, and she ditches you. Instead, she falls for the man who charms her grandmother and wins over her friends. That is how search engine optimization…

There are new product launches every day in all parts of the world. If you’re in charge of a global product launch, how do you make sure you reach the right audience, at the right time, through the right channels, on a globally scale? RØDE Microphones faced this challenge earlier this year. They are pioneers in the audio industry in the design, manufacture, installation and servicing of audio products. Since opening for business in 1967, they have never produced a consumer product. However early this year they decided to crack…

Engaging readers with concise, consistent, accurate copy There are two false presumptions that prevail when first learning to write press releases: that it will be really easy, or really difficult. Approaching the task with either of these extremes in mind will undermine writers from the get-go, because in fact, the truth lies somewhere in between. With a little preparation and a basic understanding of both your company’s needs and the requirements of your newswire, crafting an effective press release can be speedy and painless. On the other hand, skipping that…

A: There have been many discussions over recent years about the death of the press release, and while I’ll be the first to admit that the press release has evolved during this time, it certainly hasn’t died. The press release is indeed alive and kicking, and if you are one of the few who truly believe that your organisation can live without sending press releases, here’s what you’re missing:   1. Press Releases can be the Foundation of Your Content Marketing Content marketing is about driving profitable consumer actions. In…