2020 APAC Media Landscape

Overview Media Consumption Inflated during the Pandemic The COVID-19 outbreak in Malaysia has spurred media companies to pivot their business strategies to meet the new needs and concerns of consumers in the new normal. In 2020, media consumption habits saw a major shift. The Malaysian Digital Association (MDA) analysed the viewership of key media publishing outlets to evaluate the media consumption patterns of Malaysians during the nationwide lockdown and Movement Control Order (MCO) that started last March. With many forced to spend most of their time at home, mainstream media…

Overview Singapore’s media scene was a hive of activity during the circuit breaker period in the first half of 2020. From April to June, the government enforced movement restrictions to curb the spread of COVID-19. Acting as a main source of information, the media was heavily relied upon for news on the outbreak and public service announcements on safe distancing and hygiene measures. News websites and channels saw a spike in viewership during this period when more people wanted to be kept updated on the developing situation. According to a…

In 2020, the Hong Kong media landscape was impacted by the COVID-19 pandemic, sparking a re-organization of the industry’s operations and resources. We track the key developments and trends in the territory’s media sector, major changes in editorial operations and chart out the industry’s outlook for 2021. Overview of Hong Kong’s Media Landscape in 2020 With business disruption sparked by the pandemic, the advertising revenue of media companies saw a sharp decline. As a result, media companies had to cut costs through layoffs. To supplement their revenue, media outlets such as…

The media industry saw a challenging 2020, from working on a relentless COVID-19 news cycle, declining print revenue to a shift in media consumption habits. What are the upcoming trends and challenges that will define the media industry in 2021?  PR Newswire’s Audience Development Team, which operates from 9 markets across APAC, charts out what lies ahead for the media industry in each market.   1. Australia    [caption id="" align="alignnone" width="500"] This year’s Australian Football League could be affected by the COVID-19 pandemic.[/caption]   The media in Australia will face two challenges in 2021 – the likely return of live events and managing a new paradigm of workplace operations, according…