APAC

Whether at Tokyo’s Shibuya’s Crossing, standing in the face of Australia’s largest full-motion digital billboards in Melbourne, Victoria, or strolling along Orchard Road, one of Singapore’s most bustling streets, one thing is always looking back at you – Advertisements. [caption id="" align="aligncenter" width="1120"] Tokyo’s Shibuya Crossing surrounded by billboards[/caption]   The question is, do consumers, like yourself, buy into these advertisements? The Asia-Pacific region accounts for the second-highest advertising spending worldwide at over 200 billion U.S. dollars per year, which leads to an incredibly high advertisement exposure rate. However, studies have shown…

The media industry saw a challenging 2020, from working on a relentless COVID-19 news cycle, declining print revenue to a shift in media consumption habits. What are the upcoming trends and challenges that will define the media industry in 2021?  PR Newswire’s Audience Development Team, which operates from 9 markets across APAC, charts out what lies ahead for the media industry in each market.   1. Australia    [caption id="" align="alignnone" width="500"] This year’s Australian Football League could be affected by the COVID-19 pandemic.[/caption]   The media in Australia will face two challenges in 2021 – the likely return of live events and managing a new paradigm of workplace operations, according…

As 2021 unfolds, businesses are treading the year with caution as the COVID-19 situation continues to develop with new strains and resurgence of cases across APAC. To gain a better projection and understanding of how the pandemic might shape press releases in 2021, we analyzed 7 press release trends in key industries, from healthcare, technology to events, last year and how they were affected by the health crisis. (For each industry, we have also added the % increase in press release volume from 2019.) 1. Volume of healthcare-related press releases (+60%)  During the pandemic, demand for medical products and services such as masks, vaccines and medical…