Tag Archives: Asia Media Landscape

High context culture: What PR-Pros need to know about South Korea

The world’s attention was recently on South Korea as the nation hosted the 2018 Winter Olympics Games at PyeongChang in February.  As one of the a[……]

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Content: The Marketing Currency in the Digital World

On a daily basis, I am constantly inundated with lots of information through my inbox and I am a victim of someone that signs up to a number of newsle[……]

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The Changing Media Landscape and Why Content-Marketing Matters

I must confess that nowadays it is a rare event indeed should I pick up a printed magazine or newspaper. Everything is online and easily accessible vi[……]

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