audience engagement

“We create the world we want,” said Maria Ressa, the Filipino-American founder and CEO of the news website Rappler, upon accepting the 2021 Nobel Peace Prize for championing freedom of expression and speaking truth to power. The consummate communicator, Ressa spoke with clarity, sincerity and humility about how her own life experience fuels her mission to advocate for democratic values in her career. Professional storytellers of all stripes—journalists, public relations and communications leaders, copywriters—may follow her example in the quest to create positive impact through authenticity and purpose. Ressa’s personal story includes immigrating to the…

2022 has been an unusual, and at times difficult year for most, it is imperative that readers find some positivity and hope in the news. Many businesses take stock of their actions and share their aspirations at the end of the year. A press release with sharp visuals and key details helps bring readers and media to see the company’s visions.  In order to get readers to understand your company’s aspirations, it’s necessary that a release showcases improvements, discoveries, and accomplishments you made. The top 5 releases in November highlight…

While reading through the top 5 press releases from October on PR Newswire, one thing stood out for all 5 – effective headlines that deliver key information to attract readers. A headline gives a first impression of your press release for journalists and audiences. Within a few seconds of processing time, they decide whether to continue reading the copy or not. Therefore, a captivating headline can act as a hook to lure potential readers in. What can PR professionals do to convey the gist of the press release in a…

During a product launch, getting the message across to the target audience requires compelling product pitches and effective audience engagement. It is important to draft the message with key information that the audiences are looking for: Tell readers where and when the new product will be released Focus on benefits, not features Explain how the product fits for purpose Make the audience the key role in the launch Demonstrate the new product Include product images In September, the releases with the most clicks and pick-ups were all focused on new…