B2B

B2B marketing isn’t always understood, in fact sometimes not even amongst marketers themselves. As such, only 51% of marketing leaders found their efforts “somewhat effective”, according to a study jointly conducted by Forrester, Business Marketing Association, and the Online Marketing Institute. The goal for most marketers and businesses increasing their content-marketing budgets is of course to reach that “very effectively” level. The difficulty lies in the execution. According to Forrester VP, Laura Ramos, most businesses focus on talking about themselves rather than the issues their customers are facing. Businesses need…

At the recently held 2014 PR Newswire Summit, GE China Director of Brands & Communications Li Guowei (known by his colleagues as “brother-in-law Li”), shared an analysis of the predicament and challenges around branding that is confronting multinational corporations. With examples from GE China’s corporate communications efforts, he also talked about the transformative opportunities at multinational corporations with B2B businesses, shedding light on the possibility of reshaping the future for multinational corporations in transformation. [caption id="attachment_2414" align="aligncenter" width="300"] Li Guowei, Director of Communications & Brand, GE Greater China speaking at…

Lydia Lu, Asia Communication VP, Honeywell, shared Honeywell’s best practices of corporate communication at the PR Newswire 2013 New Communication Annual Summit. Her presentation inspired B2B communication professionals who were present at the event. [caption id="" align="alignleft" width="230"] Lydia Lu, Asia Communication VP, Honeywell at the PR Newswire 2013 New Communication Annual Summit.[/caption] Lydia started the presentation by providing an overview of Honeywell. In hotel rooms, one can often see the Honeywell’s name on the room’s thermostat. When Honeywell started its business, the company focused only on temperature and automation…

A 7.0-magnitude earthquake hit Lushan, Sichuan Province in China last Saturday. According to the Sichuan Provincial Government Emergency Management Office, around 180 people have been killed, nearly 12,000 people injured, and 1.5 million people have been affected. PR Newswire announced on Monday that we will offer complimentary press release distribution service to organizations in Asia that wish to communicate their efforts of assistance in rescue and recovery efforts for the Sichuan earthquake crisis. We will waive fees through midnight on Sunday, May 5 for organizations to communicate their efforts of…