B2C

“Weibo is media, while WeChat is social”. This was the main point stressed by Wu Liang, director of corporate communication and sustainable development at Unilever North Asia, during a discussion on the topic of corporate social communication at the recent PR Newswire Summit. As a large B2C company that has been in existence for nearly a century, Unilever has, in recent years, done its share of experimenting in how to best use social platforms to disseminate news about the brand. The company implemented differentiated communication strategies for Weibo and WeChat…

  China may not be projected to be the world’s number 1 economy for another 15-20 years, but this month, as Flurry points out, China has officially surpassed the US as the world’s biggest tablet and smartphone market: Just days into the Chinese New Year (Year of the “Snake” for anyone keeping track), China has passed the U.S. to become the world’s top country for active Android and iOS smartphones and tablets. This historic milestone takes place a year after Flurry first reported that China had become the world’s fastest…