Baidu

  In any business transaction it’s important to do thorough due diligence before signing on the dotted line. And when you’re considering entering the Chinese market there is a LOT of diligence to do. Beyond market research and economic analysis, there’s much more that potential investors or entrepreneurs need to familiarize themselves with to get a real grip on the business potential that China offers… and its dangers. For those considering making the move to China, the amount of information flowing from here to the West can seem like a…

2012 has already seen a steady increase in the number of Chinese press releases my team is handling; up from the 12,000 or so seen in 2011. Now, I’m obviously delighted to see our traffic continue to increase, especially given the impressive growth in releases that we see from internationally-based companies looking to generate exposure in China; however, there is a strikingly important observation that I would like to share with everyone – writing a great English headline doesn’t automatically translate into a great Chinese headline. This observation is a…

  The below post was originally posted on our sister site, prnewswire.com, and was contributed by house favourite, Sarah Skerik [caption id="" align="aligncenter" width="437" caption="Click Image to View Presentation"][/caption] Attendees of this year’s IABC World Conference in Chicago got a rare treat when Yujie Chen, managing director of PR Newswire in China – made the trip from Beijing to address the group.  Yujie offered an insider’s view of Chinese media, and offered advice for Western companies seeking to establish business presences in China, and the communicators who support those efforts. The…

With around 520 million internet users now in China, getting noticed online is obviously going to be tough, and it’s even tougher if you don’t understand online PR and content marketing in China. With the “Great Firewall of China” blocking many of the English social media sites, Chinese users are very much restricted in how they can access some of your content; not to mention that the vast majority of searches are done in Mandarin Chinese. It’s therefore vitally important that you get your messages out through as wide a…

Online search in China is a US$3 billion industry that enjoyed a 70% growth in 2011 and while there are seven major players within the industry, only one is worth talking about. Baidu dominates the China market with well over 80% of the market and it is the first port-of-call for over 90% of all online searches in China. If you want your marketing and communications strategies to be effective in China, and if you have serious aspirations of reaching and engaging with a Chinese audience, it’s time to forget…