Blogging

  In any business transaction it’s important to do thorough due diligence before signing on the dotted line. And when you’re considering entering the Chinese market there is a LOT of diligence to do. Beyond market research and economic analysis, there’s much more that potential investors or entrepreneurs need to familiarize themselves with to get a real grip on the business potential that China offers… and its dangers. For those considering making the move to China, the amount of information flowing from here to the West can seem like a…

3 suggestions for Chinese companies branding themselves in the U.S. Nearly every company around the world wants their brand to be a household name. They want consumers to use their brand name as a verb – “Google it,” “Skype your friends,” etc. However, getting these types of results takes time – and effective brand management. It should come as no surprise that American consumers tend to be a bit weary when buying products coming from China. Since the 1980’s, China’s decision to use the Wenzhou Model has allowed the majority…

  Content is all about creating value for your audience. Content marketing is about creating original and shareable content that helps deliver results, and with an ever-increasing number of tools and platforms available to marketers, content marketing has found a new lease of life over the last 12 months. Organizations of all sizes are realizing the power of content marketing as a way to build brand awareness, acquire new customers and leads and retain customers, and this is achieved by getting good-quality content out into the digital space. The below…