Brand Awareness

As a brand owner, PR professional or marketer, you’ve likely heard the term “brand equity” before. But what exactly does it mean? While you may not be able to define it off the bat, chances are you know more about brand equity than you realize. For example, are there some products where only one name comes to mind? If asked what your favorite soft drink is, what is the first name you think of? The brand that popped into your brain is the one that holds the most brand equity…

In today’s hyper-connected world, brand mentions — the modern age’s version of word-of-mouth — have emerged as a compelling barometer of your company’s brand reputation and visibility. They’re more than just customers name-dropping your product. They’re powerful indicators of your brand equity, status, and health. The meaning of brand mentions is also evolving along with digital transformation. So, let’s talk about what brand mentions are, why they’re important, and why you need to take a deeper dive into what they really mean in order to stand out in the overcrowded digital…