Brand Mentions

In today’s hyper-connected world, brand mentions — the modern age’s version of word-of-mouth — have emerged as a compelling barometer of your company’s brand reputation and visibility. They’re more than just customers name-dropping your product. They’re powerful indicators of your brand equity, status, and health. The meaning of brand mentions is also evolving along with digital transformation. So, let’s talk about what brand mentions are, why they’re important, and why you need to take a deeper dive into what they really mean in order to stand out in the overcrowded digital…