Brand Reputation

Keeping Ahead of the Curve: Understanding Media Monitoring Knowing what people think and feel about your brand is invaluable, and media monitoring can help do just that. Media monitoring enables strategic communications and marketing teams stay informed about what people say about their company, products, services or competitors and respond to that feedback more effectively. In a way, it allows you to be the proverbial fly on the wall. While traditional media is still a powerful marketing tool, new media, especially social media, is where people are learning about brands and being…