Campaign Messaging

This year’s Consumer Electronics Show (CES), which took place in Vegas, returned in full force after two years of COVID-related adjustments. A recent analysis from Cision’s Insights team found that the 2023 CES generated 2.5 times as much media coverage as the fully virtual CES held in 2021, returning to pre-pandemic highs. Unlike other post-show coverage, Cision’s 2023 CES Industry Trends Report goes beyond merely highlighting the brands, products, speakers and topics that generated the most buzz during the show, but also explores what these findings mean for strategic communications teams and…