China

A look back at 2017 As we proceed towards the new year, I thought it appropriate, if somewhat late, to do a lookback at China in 2017. This is definitely not an exhaustive list, rather a random selection of news items that have stuck in my hazy, post-Christmas, pre-New Year brain. New buildings and new toilets The Chinese government has made a push in recent months to address domestic health and safety issues. Much has been reported on China’s drive to install better toilets across the nation. While mundane to…

China, a record-holding country: They constructed the longest bridge in the world and they also hold the record for having the most citizens living in one country with the same surname.  Chinese journalists use mobile websites for their research and social media as a form of communication with the PR-Pros more than any other country. TREIBSTOFF (blog site of news aktuell, a subsidiary of German Press Agency to distribute press releases) a spoke with Lynn Liu, Director of Audience Development and Distribution Services at PR Newswire Asia. He explains which changes need…

  So for this edition of the Content We Love blog we need to fly back through the PR Newswire clouds a little bit to a release we received from Boeing back on July 11; “Boeing Forecasts Demand for 39,620 New Airplanes Valued at $5.9 Trillion”. [caption id="attachment_4309" align="alignnone" width="300"] Will Boeing ever allow its planes to be fully manufactured in China? (Photo: YouTube)[/caption] Just by the by, this headline is a good example of why using figures in headlines can be so effective. The numbers being talked about here…

  How important is video for your organization? How do you share video content on social and mobile channels? In today’s digital world, there are so many ways for a business to communicate a message to their audience. Video is proving to be one of the most effective online marketing tools for businesses, not only for creating brand awareness but for driving engagement which leads to sales. Our own research shows a 77% increase in engagement if video and multimedia are embedded in a press release. Internet users are not…

There’s an interesting debate going on among the expat community in China these days. The conversation is focused on the merits of living in this country and its ebb and flow is a great example of how people in small communities (there are only about 250,000 expats in Beijing & Shanghai combined) speak with themselves and how trends evolve and change as a result. Back in August of 2012, a longtime expat with a great story (and friends in the media) opined in an essay, “You’ll Never be Chinese,” that…