Client Spotlight
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Client Spotlight: With Karen Coleman, Managing Director, Archetype
Despite the Coronavirus (COVID-19) uncertainties, Karen Coleman, managing director of global strategic marketing agency Archetype is optimistic about the year ahead. Coleman, who leads the company’s operations in Australia, highlights three key areas of focus this year: Communications Strategy, Brand Strategy, and Digital/Social Strategy. They are part of her bigger roadmap of crafting campaign messages that impact the broader business goals of clients. She says: “This year is all about us getting more ‘upstream’ in the conversations with our clients and more focused on business impact, and less focused on piecemeal…
