Communication Strategy

Moutai coffee, anyone? Recently, Luckin Coffee joined forces with Kweichow Moutai to roll out an unusual offering – alcoholic lattes.  The surprising partnership has taken social media by storm! Images of coffee enthusiasts enjoying the unique new flavor have been circulating and appearing on the feeds of many. Hence, organically boosting consumer recognition for both brands. In fact, unique collaboration stories like this one have been a recurring theme on the wire. Successful cross-industry collaborations offer brands the benefits of increased reach, credibility and enhanced storytelling, which provide valuable opportunities for…

Vietnam, an emerging country with a fast-developing economy, thrives on its youthful and dynamic labor force. As its economy expands, the demand for effective PR and communications strategies to help businesses and organizations connect with their target audiences has also grown. Much to our delight, Comms Connect Vietnam on 26th July 2023 was a sold-out event and rightfully so! Discover highlights from the event that attracted a full house below. Framework for Measuring PR’s Impact on the Bottom-line To kick things off, Ms. Giang Nguyen, Senior Business Development Manager at…

Lessons from ‘AI and the Future of Comms Teams’ While the rapid evolution of artificial intelligence (AI) technology has many people needing more certainty about its implications for the future, we at Cision know PR and comms professionals can work with AI to craft more satisfying outputs, better understand consumers and empower their teams. During a recent webinar, experts from various areas of Cision came together to discuss the potential impact of AI on PR and strategic communications teams and how they can navigate it. Antony Cousins, Cision’s Executive Director…

3 key takeaways from PR and media practitioners, and content creators The tourism sector and the national economy are starting to rise upon the reopening of domestic and international travels. One of the nation’s leading sectors, the tourism industry lost IDR 20.7 billion in revenue due to the COVID-19 pandemic. In this recovery stage, the role of public relations and media practitioners becomes essential in rebuilding brand image. Recently, we have successfully concluded our Media Coffee at The Laguna, a Luxury Collection Resort & Spa, Nusa Dua, Bali on August…