Content Distribution

[caption id="attachment_1670" align="aligncenter" width="2998"] Source: We Are Social’s Social, Digital & Mobile in APAC in 2014 report[/caption] Asia-Pacific covers over half the world’s active social media users, so it’s no wonder many businesses invest in social media. However, with technology advancing and social media networks competing for a bigger piece of the pie in the social space, it is crucial not to put all your eggs in one basket and safeguard brand visibility – make your website or blog the center of your brand’s online universe. Sarah Skerik, PR Newswire’s vice president…

The blending of paid content into newspapers or magazines in a way that can be difficult, if not impossible, to distinguish from independently reported stories – took a landmark step in US media this January when the New York Times greeted readers with a digital redesign and, to greater buzz, the launch of a “paid posts” feature, a variation of what is more frequently referred to as “native advertising”. While native advertising is by no means a new trend, many journalists and media watchers reacted to the Times’ move with…

A few months back, I wrote a blog about How Effective Is Video For Your Business? To take it further, we reached out to a group of marketing and communications professionals and invited them to participate in our Video Marketing in Asia survey. Well, the results are in and according to the survey, the majority (81%) of the respondents agree that video is an effective marketing tool. Marketers are taking notice that video is a powerful tool to engage with their audience in ways that can only be explained effectively…

Earlier this month, PR Newswire was invited to speak at the KL Social Media Event which was held at Marche, The Curve Damansara, Malaysia on 21st September. Yitung Liw, our Business Development Manager was the first speaker, his presentation on “Global Content Marketing’ caught much attention during and after his session. [caption id="attachment_1233" align="aligncenter" width="500"] Yitung Liw from PR Newswire’s Malaysia office, speaking at KL Social Media event.[/caption] Yitung talked about how brands leveraged PR Newswire’s global network of media and influencers, citing client examples including Porsche, LG, Pandora, Wynn, Johnnie Walker…

Yesterday when I was leaving the SES Conference hoping to catch-up on my emails which piled up after a week-long vacation and a few events, I saw an email from a colleague, who tried to alert me to answer a question on Twitter, posted by Joshua Steimle, a contributor at Forbes. His question was “What’s the best thing you’ve learned at #seshk”? He also wrote “Give me a good answer and I’ll quote you in the Forbes article I’m writing.” That’s pretty attractive. With my mobile battery emptied after seeing…