Content Strategy

Surprisingly, content marketing has been around since the 19th century, when publications gradually started introducing tips and tricks into their traditional catalog type magazine to multi-channel marketing in the 1960s-1980s, where TV advertising saw a boom. However, once the Internet and World Wide Web were introduced, content marketing evolved at a speed unlike any other. Chung Jung One’s Viral Campaign South Korean consumer food brand, Chung Jung One’s (CJO) “Tasting” campaign exemplifies this perfectly. Chung Jung One’s “Tasting” campaign  CJO elevated its promotion tactics by setting up a “Masterchef”- like…

3 key takeaways from PR and media practitioners, and content creators The tourism sector and the national economy are starting to rise upon the reopening of domestic and international travels. One of the nation’s leading sectors, the tourism industry lost IDR 20.7 billion in revenue due to the COVID-19 pandemic. In this recovery stage, the role of public relations and media practitioners becomes essential in rebuilding brand image. Recently, we have successfully concluded our Media Coffee at The Laguna, a Luxury Collection Resort & Spa, Nusa Dua, Bali on August…