Content We Love

Reading about Volkswagen’s emissions scandal last year was like witnessing a chandelier fall and shatter all over the floor. The German carmaker who earned its global reputation for its engineering excellence and reliability was found to be cheating on emissions tests by installing software that could make their cars look cleaner, while they were actually emitting between ten to forty times the legal limit of the major atmospheric pollutant nitrogen oxide. That is a real crash. When I got to this press release Global Study from Cohn & Wolfe Defines…

[caption id="" align="aligncenter" width="384"] Courtesy of Pawel Kadysz @ Unsplash[/caption] Happiness is when you are drowning in a sea of press releases that need to be handled, and there is one release that instantly catches your attention, because it presents you with a car-racing game to play! So if my supervisor comes to my work station and asks, “Abby, what are you up to here?” I, with eyes-brightening, can legitimately say, “I am checking if a website URL in this client’s press release is opening, and the page features a cool racing game…

[caption id="attachment_3105" align="aligncenter" width="320"] Image courtesy of winnond at FreeDigitalPhotos.net[/caption] Google has recently earned the top spot among the 2014 Global Corporate Social Responsibility (CSR) rankings. This is the fourth year in a row that the search engine giant has earned the best CSR reputation, on the heels of the firm adopting the famous “Don’t be evil” tagline for more than a decade. The ranking regularly measures public opinion about a company based on the public’s emotional and rational responses to the company’s messaging. The emotional measurement considered four indicators: good…

It’s not every day that a release about a dinosaur skull lands in your inbox, and it made me sit up (and make bad dinosaur puns, apologies for the title). The release is about the auction of a 65-million-year-old fossilized Triceratops skull named Lung Wong (or “The Dragon King”), the first of its kind to be sold in Asia. Granted, not every release can feature the magnificence of The Dragon King, but there are successful elements within the release that are applicable to any piece of content: 1.       Hook them…

Or at least very close to perfect – I am referring to a press release from Qualcomm in February, with the headline “Qualcomm and China’s National Development and Reform Commission Reach Resolution”, which can be found by clicking on the following link: http://en.prnasia.com/story/archive/1327907_EN27907_0 In 2013, the NDRC opened an antitrust investigation against Qualcomm. Since then, the probe had been closely watched partly because it means so much to the highly competitive smartphone industry. And so, the market has been expecting Qualcomm to come up with a decent press release –…