Content Writing
-
Dress from the feet up: Why boilerplates are important and what elements to include in them
Photo by Camila Damásio on Unsplash A killer headline? Check. A newsworthy, logically crafted, grammar-free main body? Check. So now, what’s missing? Right, the company boilerplate. The inverted pyramid is the most effective and preferred structure in PR writing — so we are told. It might leave people with an impression that what is placed at the bottom of a press release is the most trivial. They might even want to do away with boilerplates entirely as most people believe shorter content is better content due to supposedly being easier to understand and…
