coronavirus

The outbreak of the Coronavirus (COVID-19) has impacted the way brands communicate and engage with consumers. Over the past few months, marketing campaigns have been put on hold as brands go into crisis communications mode. PR Newswire has been distributing COVID-19 related press releases since late January. Key themes from press releases have evolved over the past few months. During the early stages of the crisis, companies mainly communicated about corporate social responsibility efforts, fee waivers for relevant services and products, and remote working arrangements. As tighter movement restrictions kick…

South Korea was one of the worst-hit countries in the early stages of the coronavirus (COVID-19) outbreak outside China. Fortunately, the virus spread is now largely under control, thanks to effective government measures such as providing timely and transparent updates to the public, the use of self-diagnosis smartphone apps and swift implementation of a large-scale screening regime. Like many other countries, South Korea’s battle against COVID-19 has affected a wide range of industries, including communications and media. PR Newswire has been closely monitoring how South Korea media has been impacted…

The Coronavirus (COVID-19) pandemic has triggered a wave of unprecedented changes in the communications industry, from event cancellations to remote working arrangements. These changes have prompted a range of responses from APAC companies in their communications with the public and media. Some companies have been ramping up their corporate social responsibility initiatives and offering their services, while others have kept a low profile. PR Newswire is organising a series of Communications in Uncertain Times webinars in APAC to gather views and insights from communications and media professionals during this challenging…

The Coronavirus (COVID19) pandemic is threatening the global economy and bringing the world on the cusp of a major recession. In these challenging times, public relations and marketing professionals need to be creative and nimble in crafting promotional and publicity strategies in order to stand out in the media landscape that is saturated with COVID19-related news. PR Newswire speaks to journalists from Hong Kong media outlets such as Sing Tao Daily, Ming Pao, Human Resources Magazine and Localiiz to find out how this crisis has shaped editorial directions and how…

The Coronavirus (COVID-19) pandemic has disrupted a wide range of industries around the world. And the communications and media sectors are no exception. Over the past month, many public relations and marketing events have been postponed or cancelled due to health concerns. Working from home has also become the new norm for some communications professionals and journalists as part of remote work arrangements by their companies. PR Newswire has been keeping a close watch on how the media in Hong Kong has been operating amid the Coronavirus situation. We catch…