Corporate Social Responsibility

Amid the global COVID-19 pandemic, lifestyles have evolved considerably and global capital markets are also attaching greater importance to sustainable investments. In response, technology companies are striking a balance between business objectives and social responsibilities through sustainability efforts. To get insights on how technology companies conduct initiatives on ESG (environmental, social and corporate governance) and CSR (corporate social responsibility), PR Newswire interviewed Ge Yan, Secretary-General of the Tencent Charity Foundation. She discussed Tencent’s ongoing sustainability investments, fine-tuning messaging for global audiences and how “no boundaries” communications is driving its Tech…

How can a brand stand out nowadays? To set your brand above the rest, create emotional associations that resonate in your audiences.  What this means in non-jargon speak is asking the question: what is important to my audience and how do I align my brand and strategies so that it mirrors this? Many companies have manifested this with their corporate social responsibility (CSR) practices or by creating shared value, not only as a calculated business move, but also in recognition that as businesses are interdependent on the local population, it…