crisis management

Keeping Ahead of the Curve: Understanding Media Monitoring Knowing what people think and feel about your brand is invaluable, and media monitoring can help do just that. Media monitoring enables strategic communications and marketing teams stay informed about what people say about their company, products, services or competitors and respond to that feedback more effectively. In a way, it allows you to be the proverbial fly on the wall. While traditional media is still a powerful marketing tool, new media, especially social media, is where people are learning about brands and being…

With the prolonged COVID-19, companies are bracing themselves for a long road to recovery. Switching to survival mode, many have streamlined their operations and pivoted to new business opportunities to stay afloat. Over the past months, Cision and PR Newswire have held a series of webinars on adapting communications strategy in the new normal. We round up 5 helpful crisis recovery tips on navigating the communications challenges ahead.  1. Prepare for a bumpy re-entry journey   [caption id="" align="aligncenter" width="296"] Matthew Della Croce, Global President and Partner, Allison+Partners[/caption]   As companies begin to re-open, the route to recovery will not be straightforward. In an interview with Cision, Matthew Della…

Earlier this month, PR Newswire published an APAC communications roundup on the coronavirus (now officially known as COVID-19). We noted that APAC companies were actively communicating their operational changes and corporate social responsibility efforts. Since then, APAC companies have stepped up such communications and are implementing additional business contingency plans. They are demonstrating their commitment to their customers by implementing fee waivers as the economic impact of COVID-19 ripples across the region. Companies are also partnering with governments in the region to ensure that the public is well-informed about the…

Over the past four weeks, the global news cycle has been dominated by a novel coronavirus (officially known as COVID-19) crisis and its effects on various industries. The World Health Organisation has declared a global health emergency on January 30 as this virus extends its reach beyond China. As the spread of the coronavirus is now affecting business, companies are communicating internally and externally on operational changes such as imposing travel restrictions and allowing employees to work remotely as precautionary measures. Besides announcing these measures, companies are re-affirming that their…