CSR

Amid the global COVID-19 pandemic, lifestyles have evolved considerably and global capital markets are also attaching greater importance to sustainable investments. In response, technology companies are striking a balance between business objectives and social responsibilities through sustainability efforts. To get insights on how technology companies conduct initiatives on ESG (environmental, social and corporate governance) and CSR (corporate social responsibility), PR Newswire interviewed Ge Yan, Secretary-General of the Tencent Charity Foundation. She discussed Tencent’s ongoing sustainability investments, fine-tuning messaging for global audiences and how “no boundaries” communications is driving its Tech…

[caption id="attachment_3105" align="aligncenter" width="320"] Image courtesy of winnond at FreeDigitalPhotos.net[/caption] Google has recently earned the top spot among the 2014 Global Corporate Social Responsibility (CSR) rankings. This is the fourth year in a row that the search engine giant has earned the best CSR reputation, on the heels of the firm adopting the famous “Don’t be evil” tagline for more than a decade. The ranking regularly measures public opinion about a company based on the public’s emotional and rational responses to the company’s messaging. The emotional measurement considered four indicators: good…