From The Editor’s Desk

On Nov 30, 2022, OpenAI, an AI research company, lit the latest fuse of technological advancement when it introduced ChatGPT to the world. In the months since the internet has been abuzz with news and updates on this new artificial intelligence that can seemingly provide any answer or task requested. The app allows users to make simple queries, such as, “What is the capital of Vermont?”to more complex requests, such as providing code for app development or creating outlines for meetings. You can even use it to help write a…

Two popular international electronics trade shows were held in January and February-March of this year CES 2023, held from Jan 5, 2023 – Jan 8, and MWC Barcelona 2023 from Feb 27, 2023 – Mar 2, 2023. There were many press releases sent through PR Newswire related to the CES and MWC events, and we observed some common themes from the top-viewed releases.   There are 3 phases for event-related release: pre-event communications to warm up the audience, during-event communications to provide live updates on activities at the show, and post-event…

Now that restrictions are starting to lessen a bit, in-person trade shows and expos are taking place once more. CES 2022 recently wrapped up in Las Vegas, and with it came a plethora of press releases devoted to the latest technologies, including health tech, auto tech, Edu tech, computer software, computer hardware, IT, AI, blockchain, and any other type of cutting-edge technology out there. As such, PR Newswire saw a surge in CES-related releases in January, which made us consider what makes a good trade show-related release. To help prepare…

  PR content creators are faced with a common question at the beginning of the year: What am I going to write about now? You are not sure where things will fall or how you’ll make news out of them. Not to worry, as you open up your PR calendar and begin pencilling in topics and dates, we’re here to help. Looking ahead, we’ve found a few key topics and big events that could help you organize your writing and plan your PR to maximize readership around these topics and…

The holidays are at hand in many parts of the world. Whether or not you celebrate them, the ubiquity of consumer-focused marketing and PR will no doubt at least remind you that they’re happening or coming up. If you’re a PR professional, you’re probably grappling with the age-old problem of the industry: how to balance PR with marketing in a holiday-related release. For many, it’s easy. For some, it’s a bit more of a struggle. In the month of November (and a little bit of October), we began seeing the…