From The Editor’s Desk

As we entered the fourth quarter of the year, press releases on brands winning accolades began pouring in. While awards can be handed out throughout the year, a majority of them are doled out in the later months. Nominations are usually required a few months in advance to give the judges enough time to weigh in on the qualities of the nominees. Therefore, the months of September, October, November, and December typically see a larger wave of industry awards. In October, some of the major accolades handed out in the…

September was back-to-school season, and it brought a slew of press releases with an educational bent. But education has changed drastically these last few years. This wouldn’t be a blog about education press releases in the 2020s without mentioning COVID-19. Despite the uncertainties, educational software producers and institutions have found growth opportunities in their field> despite this annoying reality. Education technology (edtech) is an industry that was steadily growing before the COVID-19 outbreak. Now, it’s set to explode, in a good way. According to a report from Government Technology, the ed-tech market is looking to hit a value of US 285.2 billion dollar mark by 2027, increasing the need for PR professionals in the…

In August, PR Newswire saw a huge increase in the volume of investment-related press releases – a 78% increase as compared to the previous peak in May.   This spike in August is partially attributed to the rise in the number of earnings releases by companies in the Q3 earnings season. Rounding up the top 4 topics of press releases distributed (in terms of volume) in August are Carbon Neutrality & ESG, AI and Travel. [caption id="" align="aligncenter" width="631"] Source: PR Newswire[/caption] For this month’s edition of From The Editor’s Desk,…

In July 2021, PR Newswire’s overall press release volume showed a 27% year-on-year increase. Riding on the buzz over the Tokyo 2020 Olympic Games, which was held from 23 July to 8 August, official partners of the games like Alibaba Group tapped on this opportunity to expand their global brand mileage by associating their products and services with the international sporting event. Besides the Olympics, other main press release topics are AI, Carbon Neutrality & ESG, Trade Show News and Travel.   1. Olympics: A couple of brands, which are official Olympic…

With a huge five-fold increase in press release volume compared to the same period in 2020, tourism made almost a full recovery last month in Mainland China. However, domestic tourism activities in some countries in APAC were relatively muted due to fresh waves of infections. Last month also saw a 45% increase in trade show-related releases, while those on high tech remain popular. Trending topics of the month include “Travel”, “Trade Show News”, “AI” and “Carbon Neutrality & ESG”. [caption id="" align="alignnone" width="1231"] Source: PR Newswire[/caption] Top Press Release Topics…