Google

  Imagine Google as a beautiful girl. You want to win her heart, so you shower her with attention and ply her with gifts in hopes that she will ignore her other suitors and pick you. But things go wrong. You grow obsessed, appearing at her door in the middle of the night with a brain surgeon after she complained earlier of a slight headache, and she ditches you. Instead, she falls for the man who charms her grandmother and wins over her friends. That is how search engine optimization…

Online search in China is a US$3 billion industry that enjoyed a 70% growth in 2011 and while there are seven major players within the industry, only one is worth talking about. Baidu dominates the China market with well over 80% of the market and it is the first port-of-call for over 90% of all online searches in China. If you want your marketing and communications strategies to be effective in China, and if you have serious aspirations of reaching and engaging with a Chinese audience, it’s time to forget…