healthcare

When it comes to pitching COVID-19 related stories to healthcare media, keep it simple and practical. That’s the key tip from Uyung Pramudiarja, Managing Editor of detikhealth, an online healthcare news website in Indonesia.  As the pandemic continues to evolve, Pramudiarja predicts that COVID-19-related stories will stay dominant in detikHealth’s coverage. What types of pitches would get his attention?  Simple and practical ‘what to do’ and ‘how to’ tips that are relatable to everyday life.   Pramudiarja is one of the 15 editors and journalists whom PR Newswire interviewed for its 2021 Healthcare Media Pitching Kit (APAC Edition).  The media share best practices and tips on…

The healthcare industry has been in the eye of the storm over the past year with the evolving COVID-19 situation. The industry has had to rapidly evolve in the outbreak – from scientists developing vaccines in record time to hospitals ramping up the use of technology. With an influx of developments, there are many opportunities for brands to collaborate with the media to share educational and informative content that addresses the concerns of readers and get them up to speed on the latest healthcare developments. In PR Newswire’s 2021 Healthcare Media Pitching Kit…

The healthcare industry in Asia is predicted to reach USD 2.21 trillion in 2018. Given the potential and the stakes involved, marketers need to pay close attention and adapt to changes in the industry by simplifying and digitally communicating niche and highly specialized information to patients. To practice what we preach, here are three simple ways to start rethinking your healthcare strategy digitally:   1. Go Visual: In order for healthcare professionals to convey highly specialized information to consumers, multimedia and visual tools specifically, are the key to health literacy.…