Industry Events

With coronavirus (COVID-19) concerns growing around the world, the MWC (Mobile World Congress) in Barcelona was cancelled by its organizers on February 12. This event was originally slated to take place from February 24 to 27. It marks the first time that the world’s largest exhibition for the mobile industry was called off in its 33-year history. Since the shock announcement was made, some technology companies have postponed their product launches or are organising online events in place of the trade show. Earlier this week, Sony conducted a virtual press…

When talking about going digital, experts use jargon such as native advertising, ROI, KPI, value proposition, synergy, etc. However, how do we all incorporate this into a coherent, efficient, and on-point digital strategy? The problem of digitizing is not only consumer-oriented; it’s also convincing management what we all know: that digital is an investment towards the future. But you know who gets put in the corner? That kid who doesn’t explain to non-industry professionals the importance of visual viewability or the correct synergy between syndication and distribution and instead, uses…

  For the diligent members of the marketing and PR workforce, the digital era has caused the lines between their formerly distinct roles to blur. On Wednesday, March 6, PR Newswire CEO Ninan Chacko spoke before Beijing members of the American Chamber of Commerce as part of the organization’s Marketing, Advertising and Public Relations Forum (MAP) to try and elucidate the changes within and challenges posed to two industries that increasingly overlap. Also presenting: Thomas Mattia, Chairman of the Daniel J. Edelman China Group, June Jin, chief marketing officer and…