Infographics

  In 1911, Arthur Brisbane was quoted in an article on publicity and journalism saying that pictures speak a thousand words. Fast forward more than 100 years, and while this remains true and more pertinent than ever for PR and communications professionals, the simple truth is that not enough people are taking any notice. As you can see from my #Infographic of the Week, the journalists of this world clearly love images and videos, but the reality for PR and communications folks is that they don’t see it. And, I…

  This week, I’ve decided to take a break from storytelling and content marketing and bring you something a little different: The Inbound Marketing Funnel. Created by First10 and Smart Insights, my #Infographic of the Week highlights the five steps of inbound marketing – plan, reach, act, convert and engage. For those who don’t know much about inbound marketing, it’s essentially the opposite of outbound marketing. Outbound marketing is about cold calls and trying to get your foot in the door in the hope of making your target like you,…

  So my search for infographics continues, and while I’m taking a break from content marketing this week, I am visiting my old friend, storytelling. I love the whole concept of storytelling. Stories are what dreams are made of, and just like I remember sitting glued to the TV when Jackanory came on, you too can win over your audience if you know who they are and what they aspire to achieve. With that in mind, my #Infographic of the Week is all about telling your company’s story, and how…

  As my ongoing quest for great infographics continues, it seems I am running into more and more about how to master content marketing. While content marketing has been at the forefront of many minds for the last few years, it’s clear that as Google continues to revamp its search algorithms, even more focus is being centred on how to make good, quality content that can be both found and shared. And, if you are one of the small number of  marketers that isn’t thinking about this…oops! Created by Designbysoap, my #Infographic…

In my ongoing quest for quality infographics, I love it when I come across one that simplifies a process many before have over complicated. Content marketing is a hot topic these days and with 3 in 5 content marketers spending more on content marketing in 2012, as highlighted by this infographic, it’s clear that if you want your content to get found, read and shared online, you need to be thinking about this stuff too. As the team at NewsReach point out, “Content Marketing is about the most effective way…