Infographics

  I read a blog post today on emerging PR trends, and within a few hours of reading that post by Sarah Skerik I came across this infographic, which highlights one of the key trends Sarah raised in her post – “storytelling.” The infographic was created by The Hoffman Agency, and as Lou Hoffman noted, it was designed to show the “gap between the content developed by the PR function and the type of content needed by journalists, bloggers and other influencers.” As Sarah points out, “Stories are sticky, stories…

  I’ve seen even more infographics than usual over the last week, but I’ve chosen this somewhat older one based on a few things: 1. We all know the importance of content and despite numerous blog posts and infographics about content, this is one of the simplest and more informative graphics I’ve seen; 2. It’s 100% accurate; and 3. When thinking about what we do here at PR Newswire, I couldn’t help but give a smile when I first saw this, as our team of content specialists works tirelessly to…

  The latest #Infographic of the Week comes from the clever folks at Salesforce.com. The message here is pretty clear, and it’s one that companies need to hear if they intend to have a successful online communications strategy. You can no longer rely purely on the old method of doing things. Press releases still rock, of course, but communicators also need to see the light and look for new ways to communicate, listen, measure and engage, as they look to build stronger relationships with customers. If you haven’t already, start…

  Content is all about creating value for your audience. Content marketing is about creating original and shareable content that helps deliver results, and with an ever-increasing number of tools and platforms available to marketers, content marketing has found a new lease of life over the last 12 months. Organizations of all sizes are realizing the power of content marketing as a way to build brand awareness, acquire new customers and leads and retain customers, and this is achieved by getting good-quality content out into the digital space. The below…

The below infographic provides seven easy steps for effectively optimizing your press release, and was created by our very own Jamie Heckler. The reason I chose this as our first-ever #Infographic of the Week is because it highlights how issuing a press release doesn’t need to be a gamble. Carefully created content and accurate targeting is good SEO that will help ensure your message is heard by the people that it was intended for. Read the associated post, in all its glory, at our global Beyond PR blog.