Interview

Recently I came across an interesting little write-up that was shared within PR Newswire internal resource centre (which we called HUB) and think that the article contains useful tips that would probably be of interest to many of us, especially if you have PR and corporate communications responsibilities for the UK market.  Even if you have nothing to do with this European market, the tips that are shared in the article could very well apply to your region.  Andrew Woodall who is the author of this write up is the Manager of editorial and multimedia news release teams at PR Newswire…

An Interview with Ben Veechai  (Regional Director, International Marketing, UBM Asia) As marketers, we strive to learn more all the time – learn more about the customers, the latest technology, our competitors, the macro-economy, our business & new products, and so much more. One of the things I enjoy as the marketer for PR Newswire is that I get to know and meet communications professionals from all types of industries, and I thought it would be useful if I can ask them to share their secret source of marketing, so we…

As the second half of the year draws nearer, it is time to review what we have done so far and to reflect on how to utilize the rest of 2013. This is especially true for public affairs and corporate communications professionals, they have to tackling important issues timely without losing sight of the strategic goals such as forming partnerships, strengthening relationships and building trust which takes time. Balancing the two and be able to measure results are common challenges. To succeed in public affairs in this ever-changing business, financial…