Malaysia

Overview Media Consumption Inflated during the Pandemic The COVID-19 outbreak in Malaysia has spurred media companies to pivot their business strategies to meet the new needs and concerns of consumers in the new normal. In 2020, media consumption habits saw a major shift. The Malaysian Digital Association (MDA) analysed the viewership of key media publishing outlets to evaluate the media consumption patterns of Malaysians during the nationwide lockdown and Movement Control Order (MCO) that started last March. With many forced to spend most of their time at home, mainstream media…

Earlier this month, PR Newswire was invited to speak at the KL Social Media Event which was held at Marche, The Curve Damansara, Malaysia on 21st September. Yitung Liw, our Business Development Manager was the first speaker, his presentation on “Global Content Marketing’ caught much attention during and after his session. [caption id="attachment_1233" align="aligncenter" width="500"] Yitung Liw from PR Newswire’s Malaysia office, speaking at KL Social Media event.[/caption] Yitung talked about how brands leveraged PR Newswire’s global network of media and influencers, citing client examples including Porsche, LG, Pandora, Wynn, Johnnie Walker…