Marketing

They say there are two things to avoid in showbusiness: Children and Animals. Earlier this week, it seems the adage for PR pros and marketers is “never work with clowns”. Don’t Send in the Clowns [caption id="" align="alignnone" width="700"] Clowns loitered outside some schools in Singapore as part of a publicity stunt by an enrichment centre.[/caption]   Earlier this week, disturbing images of clowns randomly appearing and loitering outside schools across the island of Singapore started to circulate online. Within hours, the images had been joined by a swathe of…

The world is a big place, but with every passing year, it feels a little smaller. Thanks to e-commerce, goods can be sold anywhere. Search engines allow people to find you halfway around the world, and a bit of cultural immersion is possible through social media. Today’s brands must have a strategy in place for communicating their message across different geographies. In the APAC region, many corporates distribute their news releases globally or within the region through PR Newswire’s solutions and services in order to increase their exposure, expand their media…

Public relations and marketing practitioners who like to catch up with the latest marketing happenings, trends, insights and ideas across the region will be pleased to read Marketing as they see the relevant, valuable and interesting content. Suffice to say, it’s on their regular reading (RR) list! What is the Marketing magazine? Launched in early 2002, Marketing magazine is highly circulated (with a print readership of more than 100,000) and is so far the longest running trade publication in the Asia-Pacific, reaching out to all marketing and advertising related professionals.…

  For the diligent members of the marketing and PR workforce, the digital era has caused the lines between their formerly distinct roles to blur. On Wednesday, March 6, PR Newswire CEO Ninan Chacko spoke before Beijing members of the American Chamber of Commerce as part of the organization’s Marketing, Advertising and Public Relations Forum (MAP) to try and elucidate the changes within and challenges posed to two industries that increasingly overlap. Also presenting: Thomas Mattia, Chairman of the Daniel J. Edelman China Group, June Jin, chief marketing officer and…

  China may not be projected to be the world’s number 1 economy for another 15-20 years, but this month, as Flurry points out, China has officially surpassed the US as the world’s biggest tablet and smartphone market: Just days into the Chinese New Year (Year of the “Snake” for anyone keeping track), China has passed the U.S. to become the world’s top country for active Android and iOS smartphones and tablets. This historic milestone takes place a year after Flurry first reported that China had become the world’s fastest…