Marketing

3 suggestions for Chinese companies branding themselves in the U.S. Nearly every company around the world wants their brand to be a household name. They want consumers to use their brand name as a verb – “Google it,” “Skype your friends,” etc. However, getting these types of results takes time – and effective brand management. It should come as no surprise that American consumers tend to be a bit weary when buying products coming from China. Since the 1980’s, China’s decision to use the Wenzhou Model has allowed the majority…

I woke up yesterday and followed the same routine I always do – 1) Check blackberry, 2) Check sports news. It’s a tried and trusted routine that sees me get ready just in time to watch World Sport on CNN before leaving the apartment and psyching myself up for the 30-minute bus ride to the office. I knew I had a long list of things to do, including writing this blog post, so I was glad to see not much new to worry about at work. However, the sports headlines…