Matt Cowan
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Behind The Byline Podcast: With Matt Cowan, Chief Editor, The Bureau Asia
“Hey Matt, do you like Vietnam?” Chief Editor of The Bureau Asia Matt Cowan has been living in Ho Chi Minh City since 2010. Whenever the Australian meets new people there, he knows they will ask him this question. So Matt, do you like Vietnam? “I do, I honestly do love living here but it’s not a holiday for me,” said Matt, who established the Vietnam-based lifestyle and travel media platform in 2018. Back then, SEO, social media advertising, and Google Analytics were all new to him. He knows these…
