Media Campaign

Whether at Tokyo’s Shibuya’s Crossing, standing in the face of Australia’s largest full-motion digital billboards in Melbourne, Victoria, or strolling along Orchard Road, one of Singapore’s most bustling streets, one thing is always looking back at you – Advertisements. [caption id="" align="aligncenter" width="1120"] Tokyo’s Shibuya Crossing surrounded by billboards[/caption]   The question is, do consumers, like yourself, buy into these advertisements? The Asia-Pacific region accounts for the second-highest advertising spending worldwide at over 200 billion U.S. dollars per year, which leads to an incredibly high advertisement exposure rate. However, studies have shown…