Media Landscape

In the second part of our APAC Media Outlook series, PR Newswire’s Audience Development Team charts out what lies ahead for the media industry and spotlights upcoming trends and much-talked-about topics in 2022.  We cover 5 markets: Malaysia, Singapore, South Korea, Taiwan & Thailand. The first part of the series covered other markets: Australia, mainland China, Hong Kong and Indonesia.   Malaysia 1. More choices in the Media & Entertainment Industry As most Malaysians stayed home during the lockdown imposed by the government to curb the spread of Covid-19, individuals spent…

The media industry saw a challenging 2021, from journalists grappling with virtual reporting to declining print revenue. Alongside these challenges are opportunities such as the shift in digital media consumption and the rise of new technology and platforms. 2022 looks set to be an exciting year for the industry with buzz centered around concepts such as the metaverse, Artificial Intelligence, and paid content subscription for quality content. In a two-part special, PR Newswire’s Audience Development Team, which operates from 9 markets across APAC, charts out what lies ahead for the…

*This article is an updated version of High context culture: What PR Pros need to know about South Korea, with figures and information from 2020. South Korea is set to receive global attention in June 2021 as it is one of the four countries that has been invited to participate in this year’s G7 summit in the United Kingdom. The annual summit, which is organized by G7 (Group of 7), where government leaders from the world’s most affluent nations discuss pressing global issues.   Key issues on the agenda are likely to be the world’s response to the COVID-19 pandemic and its global…

Overview   In 2020, the media in Thailand had to endure hardships brought on by the COVID-19 outbreak. The pandemic had a far-reaching effect on the economy, affecting media revenues and ad spending, which is an important source of income. Data from the Media Agency Association of Thailand (MAAT) showed that ad spending in 2020 fell 14% to 104.509 billion baht compared to 122.18 billion baht in 2019.   The situation prompted media agencies to adjust their business operations and content formats to survive and attract readers. Publications such as magazines and newspapers, which have been dealing with…

Overview COVID-19 has posed a serious threat to the sustainability of Indonesia’s media industry. According to Asmono Wikan, the Secretary-General of the Newspaper Publishers Union (SPS), which represents more than 400 media companies in Indonesia, many media professionals are at risk of losing their jobs. Nearly half of SPS’ members have retrenched staff or are planning to do so. The pandemic has also posed risks health risks to some media professionals in the country. According to findings from the Independent Journalist Association (AJI), more than 70 media professionals tested positive for…