Media Landscape

The media industry saw a challenging 2020, from working on a relentless COVID-19 news cycle, declining print revenue to a shift in media consumption habits. What are the upcoming trends and challenges that will define the media industry in 2021?  PR Newswire’s Audience Development Team, which operates from 9 markets across APAC, charts out what lies ahead for the media industry in each market.   1. Australia    [caption id="" align="alignnone" width="500"] This year’s Australian Football League could be affected by the COVID-19 pandemic.[/caption]   The media in Australia will face two challenges in 2021 – the likely return of live events and managing a new paradigm of workplace operations, according…

Despite Singapore’s relatively small population of around 5.8 million, it is a multilingual global city that hosts the regional headquarters of Reuters, CNBC Asia and the Dow Jones Group. Singapore media is also being disrupted digitally with the average daily circulation of print publications in English, Chinese, Malay and Tamil (the four official languages of Singapore) falling a stunning 52.9 percent from 2011 to 2018. [caption id="" align="aligncenter" width="635"] Source: Statista[/caption]   Digital news readership [1] grew 3.1 percent year-on-year (YoY), but not all of these newsreaders visit the digital pages of…

Indonesia’s media landscape has become increasingly digital and mobile but traditional media still plays an important role. The Nielsen Consumer & Media View survey 2018 indicates that Indonesians who read news daily on print media stand at 42 percent of this segment. As fake news proliferates, readers are shifting to print media as trusted news sources. Print media focusing on business news, such as Kontan and Bisnis Indonesia, have reported a growth in their subscriber base. Therefore, it is important for communications campaigns to cater to both digital and traditional media.…

To help businesses optimize their Malaysian communications campaigns, PR Newswire’s Malaysian Audience Development (AD) team discusses two important media trends: (1) Multilingual publications becoming more common and (2) an ongoing shift from print to digital and social media. In the second part of this article, we share additional interview insights from two senior Malaysian digital media professionals. Going multilingual to gain readership Malaysia is a multi-ethnic, multicultural, and multilingual melting pot of over 31 million people. Traditionally, media in Malaysia was segmented into various languages such as English, Chinese and…

*Click here to view an updated version of this article, with figures and information from 2020. The world’s attention was recently on South Korea as the nation hosted the 2018 Winter Olympics Games at PyeongChang in February.  As one of the affluent countries in the APAC region, South Korea has been wowing the world with high-tech devices and impressive innovations, as well as creating a worldwide k-pop sensation. In addition to that, South Korea is leading the region in terms of overall internet penetration (93%) and it also has the highest penetration (84%)…